Fashion and Textiles between Digitisation and AI

Prato Phygital, MIMIT-funded project for the development of 5G technology
Midjourney, outcome of 'Fashion editorial with models' prompt, 2023
Acne Studio, F/W 2020 men's collection in collaboration with Robbie Barrat and AI, 2020

key details

11 April 2024
Online on Zoom
3pm — 5pm (CET)


The online course, curated by Elisabetta Cianfanelli, Paolo Franzo, Leonardo Giliberti, and Margherita Tufarelli (University of Florence), investigates the digital transition taking place in the fashion system and the implications of the diffusion of artificial intelligence in creative and production processes.

Through the presentation of a series of research projects and case studies, the ‘phygital’ landscape that has been characterising the textile and clothing industry in recent years will be analysed. It will explore how, in this evolution, archives are being transformed into multi-sensory and multi-vocal datasets that can be drawn on through algorithms to create new content, thanks to a redefinition of professional skills and design methodologies.


Elisabetta Cianfanelli

Full professor in Design, she has been president of the master’s degree course in Fashion System Design until 2023.

She is co-responsible for CU 2 of the Doctorate of National Interest ‘Design for Made in Italy’, scientific responsible for UniFI of the inter-university research centre ‘Fashioning AI’ and director of the journal Fashion Highlight.

Paolo Franzo

PhD at Iuav, he has been a researcher in fashion design at the University of Florence since 2023.

His international and transdisciplinary research activity focuses on the ecological and digital transition in fashion, in particular on pre-consumer waste in the textile-clothing industry and AI in fashion design.

Leonardo Giliberti

He is a PhD student at the University of Florence within the PON Research and Innovation programme with a thesis on the role of artificial intelligence in fashion design and its production processes.

He carried out a research period at the Lisbon School of Architecture of the University of Lisbon

Margherita Tufarelli

PhD, she is a researcher in fashion design at the University of Florence. Her research interests concern the opportunities and impacts of digital transformation on design, production and communication processes in the textile and fashion industry.

Her most recent research projects include: Prato Phygital and E tex – The haptic Library.