Fashion and Textiles between Digitisation and AI

Prato Phygital, MIMIT-funded project for the development of 5G technology
Midjourney, outcome of 'Fashion editorial with models' prompt, 2023
Acne Studio, F/W 2020 men's collection in collaboration with Robbie Barrat and AI, 2020

key details

11 April 2024
Online on Zoom
3pm — 5pm (CET)

about

The online course, curated by Elisabetta Cianfanelli, Paolo Franzo, Leonardo Giliberti, and Margherita Tufarelli (University of Florence), investigates the digital transition taking place in the fashion system and the implications of the diffusion of artificial intelligence in creative and production processes.

Through the presentation of a series of research projects and case studies, the ‘phygital’ landscape that has been characterising the textile and clothing industry in recent years will be analysed. It will explore how, in this evolution, archives are being transformed into multi-sensory and multi-vocal datasets that can be drawn on through algorithms to create new content, thanks to a redefinition of professional skills and design methodologies.

Lecturers

Elisabetta Cianfanelli

Full professor in Design, she has been president of the master’s degree course in Fashion System Design until 2023.

She is co-responsible for CU 2 of the Doctorate of National Interest ‘Design for Made in Italy’, scientific responsible for UniFI of the inter-university research centre ‘Fashioning AI’ and director of the journal Fashion Highlight.

Paolo Franzo

PhD at Iuav, he has been a researcher in fashion design at the University of Florence since 2023.

His international and transdisciplinary research activity focuses on the ecological and digital transition in fashion, in particular on pre-consumer waste in the textile-clothing industry and AI in fashion design.

Leonardo Giliberti

He is a PhD student at the University of Florence within the PON Research and Innovation programme with a thesis on the role of artificial intelligence in fashion design and its production processes.

He carried out a research period at the Lisbon School of Architecture of the University of Lisbon

Margherita Tufarelli

PhD, she is a researcher in fashion design at the University of Florence. Her research interests concern the opportunities and impacts of digital transformation on design, production and communication processes in the textile and fashion industry.

Her most recent research projects include: Prato Phygital and E tex – The haptic Library.

Fashion and Textiles between Digitisation and AI

From Costume to Fashion Archives

Digitisation of Santuzza Calì's Archive © Joan Porcel Pascual
ROMAISON, exhibition view, Costumi d'arte Peruzzi © ROMAISON
Arlecchino Fashion Costume © Amin Farah
Santuzza Calì, Chi la fa l'aspetti, 1994 © Fondazione Giorgio Cini

key details

17, 19, 24 October 2023
Online on Zoom
4pm — 6pm (CET)

about

From Costume to Fashion Archives, an online course in partnership with the Fondazione Giorgio Cini’s Institute of Theatre and Opera and Clara Tosi Pamphili, former director of the Accademia Costume e Moda in Rome as well as the creator and curator of A.I. Artisanal Intelligence.

The course is split in two modules: The archives of costume: digitisation, description and reuse, consists of two lectures by Maria Ida Biggi (director of the Institute of Theatre and Opera) and Amin Farah (digital fashion designer, Theblacklab Digital Studio) and New Archives Visible and Invisible: the Archive as a Place for Digitising Memory, a talk by Clara Tosi Pamphili.

Programme

October 17, 2023

The Archives of Costume: Digitisation, Description and Reuse (part I)

  • Maria Ida Biggi

Starting with a reflection on the Foundation’s collections, the lectures present a number of examples of costume archives, with a focus as much on the aspects of archival description and the digitisation of assets as on digital fashion, an executive application that represents the marriage of virtual reality and tailoring.

October 19, 2023

The Archives of Costume: Digitisation, Description and Reuse (part II)

  • Amin Farah

Starting with a reflection on the Foundation’s collections, the lectures present a number of examples of costume archives, with a focus as much on the aspects of archival description and the digitisation of assets as on digital fashion, an executive application that represents the marriage of virtual reality and tailoring.

October 24, 2023

New Archives Visible and Invisible: the Archive as a Place for Digitising Memory

  • Clara Tosi Pamphili

The digital archiving of costumes for the performing arts constitutes a point of contact between artistic production and craftsmanship: costume, unlike fashion, concerns transversal fields of definition where information for traditional filing is added to that evoked by the protagonists (such as tailors and costume designers) and those useful for in-depth study of the history of theatre, cinema and fashion.

Lecturers

Maria Ida Biggi

Associate professor at Ca’ Foscari University in Venice and director of the Fondazione Giorgio Cini’s Institute for Theatre and Opera. She is curator of exhibitions and author of numerous books, essays and articles on the history of theatre and set design, theatre architecture, directing and the history of the actor. Her research deals with the history of stage design and theatre architecture and is a expert of prominent personalities such as Eleonora Duse and the theatre actresses of the 19th and 20th centuries.

 

Clara Tosi Pamphili

Works in the Applied Arts, combining the skills of art, design, architecture and fashion with cinema as an essential part of the Italian creative DNA. Vice President of PalaExpo, the largest museum centre in Italy, with an exhibition and performance vocation. Creator and curator of “A.I. artisanal intelligence” event to promote the made in Italy in collaboration with museums, contemporary art galleries and institutional or non-conventional spaces. Creator and curator of ROMAISON exhibition that aims to become an extended museum to preserve and promote the incredible work of tailoring and costume studios.

Amin Farah

3d Artist and AD class of ’89. Graduated in product design and design management at the Poliarte Academy of Design; he is co-founder of Theblacklab Studio, university lecturer in 3D design applied to design. During his professional career, he has participated as a speaker at various national and international events related to the 3D world. Theblacklab Digital Studio is an independent laboratory for research and creative development in the field of 3D and CGI rendering. The studio has always been committed to the continuous creation of original 3D visual solutions with a strong emotional impact.

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